Dec 18, 2025
Core Web Vitals checklist for marketing sites
A practical, no-bloat checklist to keep LCP, INP, CLS, and TTFB in budget on marketing sites.
- Performance
- SEO
Blog
Practical notes for lean, high-converting sites
Performance, SEO, tracking, and content structure-without the bloat. Each article links to the next action you can take on your site.
Dec 18, 2025
UTM capture and offline conversions: what to store (and what not to)
A lean approach to attribution that captures first-touch data while avoiding PII leaks and analytics bloat.
- Analytics
- Paid Media
- Privacy
Dec 18, 2025
When Astro is the right choice (and when it is not)
A practical framework for choosing Astro vs heavier stacks, with a focus on performance and maintainability.
- Web
- Performance
Dec 18, 2025
Service pages that rank: structure, internal links, and FAQs
A practical service page outline that avoids thin content and makes internal linking easy.
- SEO
- Content
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