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Kunida Designs
Growth conversion rate optimization

Service

Conversion Rate Optimization (CRO)

A CRO audit and implementation plan focused on improving conversions-without slowing the site down.

What this includes

  • - CRO audit with prioritized recommendations (impact, effort, and rationale)
  • - Landing page teardown for key offers and traffic sources
  • - CTA and form improvements to reduce friction and increase completion
  • - Information architecture and messaging fixes for clarity and trust
  • - Experiment backlog (A/B ideas) with success metrics and guardrails
  • - Before/after measurement plan for conversions and lead quality

Process in practice

  1. Baseline: review analytics, conversion paths, and current funnel performance
  2. Audit: assess messaging, layout hierarchy, proof, and friction points
  3. Fix: implement high-impact changes (copy, UI, forms, internal links)
  4. Validate: confirm tracking, compare results, and document learnings

Details and approach

Traffic is expensive-especially if the page doesn’t convert. CRO focuses on the basics that move the needle: clarity, hierarchy, proof, and friction reduction. We keep changes measurable and lightweight so performance stays strong.

What we improve

  • Message clarity: stronger value props, tighter sections, fewer competing CTAs.
  • Trust: proof blocks, FAQs that answer real objections, and credibility cues.
  • Friction: shorter forms, better field labels, clearer next steps.
  • Flow: internal links that guide people to the right service and contact paths.

How we prioritize changes

We rank recommendations by impact and effort, then ship the quick wins first. If you have enough traffic, we’ll outline test candidates; if you don’t, we focus on changes you can implement confidently without waiting weeks for data.

Outcomes you should expect

  • More form submissions or booked calls from the same traffic.
  • Better lead quality because pages set clearer expectations.
  • Cleaner conversion paths that match where traffic originates (SEO vs. ads vs. email).

Fit check

Best fit

  • - Teams getting traffic but not enough leads or sales
  • - Businesses running paid media and needing pages that convert
  • - Sites with unclear CTAs, weak proof, or confusing service pages
  • - Operators who want measurable improvements without a full redesign

Not the right fit

  • - Brands unwilling to measure conversions or define what success is
  • - Teams that want A/B testing without enough traffic to learn
  • - Projects with no clear offer or CTA to optimize
  • - Sites that will add heavy scripts that undo performance gains

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FAQs

Answers to common questions about this service.

Do you need a lot of traffic for CRO to work?

Not always. Many CRO wins come from clarity, proof, and friction reduction-changes that improve conversion even at lower traffic. When traffic is low, we prioritize fixes over statistically-heavy tests.

Can CRO be done on a static Astro site?

Yes. CRO is mostly about content structure, CTAs, and usability. Where testing is needed, we can use lightweight tooling or run sequential experiments without adding bloat.

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Copywriting & Content Production

Conversion-first copy and content templates for homepages, service pages, and campaigns-clear, scannable, and SEO-aware.

Contact

Contact

Start a scoped plan or ask for a quick review before launch.

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Share your goals and timelines. We'll respond with a small plan that fits your constraints-no heavy proposals or upsells.

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