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Kunida Designs
Strategy marketing strategy consulting

Service

Marketing Strategy & Positioning

Clarify positioning, offers, and a 90-day plan so your site, ads, and content all point to the same story.

What this includes

  • - Positioning statement and clear differentiation you can repeat everywhere
  • - Offer architecture: core offer, add-ons, and pricing/packaging guardrails
  • - ICP notes: audiences, objections, and buying triggers tied to channels
  • - Messaging map for homepage, service pages, ads, and email campaigns
  • - 90-day marketing plan with priorities, KPIs, and weekly execution cadence
  • - Lightweight content roadmap: themes, angles, and internal-link targets

Process in practice

  1. Intake and goals: revenue targets, constraints, and what success looks like
  2. Research: audience signals, competitor positioning, and channel opportunities
  3. Positioning and messaging: define the story, proof points, and CTAs
  4. Plan: build a 90-day roadmap across acquisition, conversion, and retention
  5. Handoff: templates, next actions, and decision points for execution

Details and approach

When a site, ads, and content all tell different stories, growth slows. This engagement tightens your positioning and prioritizes the work that actually moves revenue-so every channel reinforces the same message and sends people to the right pages.

What you get (and why it matters)

  • Positioning that’s repeatable. Clear differentiation, proof points, and “why now” language you can use in every channel.
  • Offer architecture. A simplified way to package what you sell so visitors can choose quickly.
  • Messaging map. Headlines, subheads, CTAs, and objection-handling notes for key pages and campaigns.
  • 90-day plan. A practical roadmap with a weekly cadence and measurable checkpoints.

What we cover

We focus on the parts of marketing strategy that reduce wasted work:

  • Who you’re for (and who you’re not) so copy and targeting are cleaner.
  • Why you’re different without vague claims or inflated promises.
  • Which channels deserve attention now based on your constraints.
  • What to build first (pages, offers, lead magnets, funnels) so effort compounds.

How the 90-day plan is structured

Your plan is organized into three lanes:

  1. Acquisition (SEO, paid media, partnerships, social)
  2. Conversion (landing pages, CRO, proof, pricing clarity, contact flows)
  3. Retention (email, nurture sequences, offers for existing customers)

Each week has a small set of actions, a “definition of done,” and simple KPIs so you can measure traction without building a reporting monster.

Common outcomes

  • A homepage and service pages that read with clarity instead of generic “we do it all” language.
  • Better lead quality because your offer and audience are explicit.
  • Paid campaigns that land on pages aligned to the ad promise.
  • Content topics that actually support your services instead of drifting into unrelated traffic.

Next step

If you share your offers, target customers, and any existing analytics or campaign history, we’ll return a short plan for the strategy engagement and what execution could look like afterward.

Fit check

Best fit

  • - Founders who need clarity before building a new site or running ads
  • - Teams with multiple services that feel hard to explain on one page
  • - Businesses re-launching and wanting a cleaner offer stack and messaging
  • - Operators who want a plan that pairs strategy with measurable next steps

Not the right fit

  • - Teams looking for generic template advice with no discovery
  • - Organizations unwilling to choose a primary audience and offer
  • - Projects expecting instant results without implementation
  • - Brands that want hype copy instead of an honest positioning story

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FAQs

Answers to common questions about this service.

Do you write the copy too, or just the strategy?

Both are available. Strategy defines positioning, offers, and channel priorities. If you want implementation, we turn the messaging map into website copy, landing pages, ads, and email flows.

What do you need from us to get started?

A short intake on your offers, target customers, current assets, and what has/hasn't worked. If you have analytics or ad accounts, access helps, but it's not required for the strategy phase.

How fast can we move from strategy to execution?

If decisions are made quickly, you can start executing within a week of final strategy delivery. We can also bundle strategy with website, SEO, paid media, or email implementation.

Related links

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Contact

Contact

Start a scoped plan or ask for a quick review before launch.

Ready for a focused plan?

Share your goals and timelines. We'll respond with a small plan that fits your constraints-no heavy proposals or upsells.

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