Skip to main content
Kunida Designs
Content website copywriting

Service

Copywriting & Content Production

Conversion-first copy and content templates for homepages, service pages, and campaigns-clear, scannable, and SEO-aware.

What this includes

  • - Messaging alignment with your positioning and primary offers
  • - Homepage and service page copy structured for scanning and conversion
  • - Landing page copy for campaigns, lead magnets, or specific offers
  • - SEO-aware on-page structure: headings, FAQ candidates, internal link targets
  • - Content briefs (topics, angles, acceptance criteria) for future pages or posts
  • - Proof packaging: testimonials, case studies, and credibility blocks formatted for reuse

Process in practice

  1. Intake: offers, audience, proof, and the action you want visitors to take
  2. Outline: page structure and section flow mapped to buyer questions
  3. Draft: conversion-first copy with scannable headings and CTAs
  4. Review: iterate with your feedback and clarify claims and proof
  5. Publish: deliver final copy plus briefs/templates for future content

Details and approach

Strong design can’t save unclear messaging. This service turns your offer into concise copy that’s easy to scan, easy to trust, and easy to act on-without resorting to vague claims or bloated paragraphs.

What we write

  • Homepage messaging that clarifies who you help, what you do, and why you’re different.
  • Service pages that match search intent, answer objections, and point to a clean CTA.
  • Campaign landing pages with a single job: convert visitors from ads, email, or social.
  • Reusable content briefs so future pages don’t drift or duplicate existing intent.

Structure that improves conversion

Every page follows the same fundamentals:

  1. Clarity up front (value prop, outcomes, proof)
  2. Why it matters (pain points, stakes, context)
  3. What you get (deliverables, process, timeline)
  4. Proof and trust (results, case studies, FAQs)
  5. CTA that’s obvious and low-friction

SEO without awkward writing

We keep one primary keyword per page, use secondary terms naturally, and ensure headings map cleanly to what people actually search for. If a page overlaps another by more than ~30%, we consolidate instead of creating thin duplicates.

Deliverables you can keep using

You’ll also get templates and patterns: headline frameworks, proof blocks, FAQ formats, and CTA modules that make it easy to produce new pages without starting from scratch.

Fit check

Best fit

  • - Teams whose site looks good but doesn't convert
  • - Businesses launching new offers and needing clear service pages
  • - Founders who need a faster path than hiring multiple writers
  • - Marketing teams who want reusable templates and briefs

Not the right fit

  • - Brands that want keyword stuffing over helpful content
  • - Projects expecting long-form content with no proof or subject expertise
  • - Teams that prefer AI-generated filler without review
  • - Sites that won't commit to a clear offer and CTA per page

Related services

Pair this offer with the next steps your project needs.

View all

FAQs

Answers to common questions about this service.

Will the copy be SEO-friendly?

Yes, but we don't write for robots. We align each page to a clear primary keyword and intent, then structure headings, FAQs, and internal links so the content is both readable and crawlable.

Can you write for multiple audiences?

We can, but we prefer prioritizing a primary audience per page to avoid diluted messaging. If you truly serve distinct audiences, we recommend separate landing pages or service variants.

Do you handle publishing in the Astro site?

Yes. We can ship the copy directly into your Astro components and service collection entries so formatting stays consistent across pages.

Related links

Helpful next pages to keep the journey clear: related services and how to get in touch.

Browse

All services

Browse the full list and pick the best starting point.

Local

Service areas

Local focus areas and what to prioritize for visibility.

Related

SEO & Content Playbooks

SEO content playbooks that pair keyword maps with structured templates, so every service page has a clear intent and governance.

Contact

Contact

Start a scoped plan or ask for a quick review before launch.

Ready for a focused plan?

Share your goals and timelines. We'll respond with a small plan that fits your constraints-no heavy proposals or upsells.