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Kunida Designs
Paid Media paid media management

Service

Paid Media Setup & Optimization

Paid search and social campaigns with proper tracking, landing page alignment, and weekly optimization.

What this includes

  • - Campaign structure for search and/or social aligned to your offers
  • - Keyword and audience targeting plan plus negative keyword guardrails
  • - Ad creative and copy variations built from your messaging map
  • - Conversion tracking plan and QA checklist (GA4/GTM or platform pixels)
  • - Landing page recommendations for each campaign intent
  • - Weekly optimization cadence: budgets, bids, audiences, and creative refresh

Process in practice

  1. Audit and goals: offers, margins, lead quality, and target CPA/ROAS
  2. Build: campaign structure, targeting, ads, and tracking
  3. Launch: staged rollout with early learning period and guardrails
  4. Optimize: iterate on search terms, audiences, and creative based on performance
  5. Report: simple, decision-ready summaries tied to outcomes

Details and approach

Paid media works best when the offer, landing page, and tracking are aligned. We build campaigns that match intent, measure conversions correctly, and improve performance through consistent iteration-not constant reinvention.

What makes this effective

  • Intent-aligned structure: each ad group/audience points to a page built for that promise.
  • Clean tracking: conversions are defined, tested, and verified before budgets scale.
  • Creative iteration: we test messages and angles based on data, not guesses.

Guardrails we enforce

  • No “set it and forget it” campaigns.
  • No scaling spend without conversion tracking confidence.
  • No sending paid traffic to generic pages when a focused landing page is needed.

Fit check

Best fit

  • - Teams ready to spend but needing structure and tracking done right
  • - Businesses with a clear offer and landing page per intent
  • - Operators who want steady optimization without constant churn

Not the right fit

  • - Brands without a defined offer, pricing, or conversion path
  • - Teams expecting ads to fix a broken product or unclear messaging
  • - Accounts that won't allow tracking, QA, or landing page improvements

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FAQs

Answers to common questions about this service.

Do you run Google Ads and social ads?

Yes. We can manage search (Google/Bing) and paid social (Meta/LinkedIn) depending on fit. We'll recommend the channel that matches your audience and offer.

Do you build the landing pages too?

Yes. We prefer pairing paid media with landing pages and CRO so clicks don't get wasted. If you already have pages, we'll audit and improve them.

How do you report performance?

We keep reporting decision-ready: spend, conversions, lead quality signals, and what changed this week. No vanity dashboards unless you need them.

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Contact

Start a scoped plan or ask for a quick review before launch.

Ready for a focused plan?

Share your goals and timelines. We'll respond with a small plan that fits your constraints-no heavy proposals or upsells.

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