Process
How we plan, build, and launch
A simple process that prioritizes clarity, accessibility, and performance. The goal is to ship the right pages first, measure what matters, and avoid a fragile stack of tools that slows the site down.
Step 1
Discovery + content map
Define goals, the pages that should exist, and the conversion path. Set measurement expectations early.
Step 2
Build foundations
Ship semantic layouts, structured content, and a clean internal linking system. Keep JS optional.
Step 3
QA + launch
Validate accessibility and performance, then launch with redirects, sitemap, robots, and durable metadata.
Step 4
Iterate
Improve what converts, expand content intentionally, and keep tracking clean so decisions stay grounded.
What we validate before launch
- One clear H1 per page with a sane heading hierarchy.
- Keyboard navigation and visible focus states across the site.
- Stable layouts (no surprise shifts) and lightweight client-side scripts.
- Page titles, meta descriptions, canonicals, and structured data where it helps.
- Forms that work without JS and include server-side validation.
If the scope includes tracking, we also QA conversions and make sure attribution fields are captured consistently.
What we need from you
- Your services and the primary conversion goal (calls, forms, bookings, etc.).
- Any existing site URL and the pages you know you need.
- Brand assets (logo, colors) and examples of sites you like.
- Any real proof you can use (photos, case studies, verified testimonials).
Missing facts are handled neutrally. We will capture questions so approvals stay explicit.
Ready to scope the next step?
Use the contact form or email info [at] kunidadesigns.com .